Wizards of the Coast needed a UA video series for Spellslingers — a new mobile card game — to drive paid social installs across multiple placements. Each placement required distinct aspect ratios and platform-native delivery.
The creative tension: the Wizards of the Coast brand carries enormous recognition from the Magic: The Gathering lineage, but Spellslingers was a mobile-first title that needed to reach a different audience. The motion had to feel connected to that legacy without reading as derivative — and had to work in the compressed attention window of paid social, not the long-form that card game enthusiasts tolerate.
Full UA video series delivered across the complete placement suite. Every platform, every format, shipped on time.
Storyboarded in Photoshop, animated and composited in After Effects. Every video in the series delivered at three aspect ratios for platform-native placement coverage. Creative strategy contributed across the full campaign.
Franchise equity is a constraint,
not a shortcut.
Working inside an established IP means the visual language is already loaded — but that loading has to be translated, not reproduced. Spellslingers needed to reach an audience that may not know Magic: The Gathering, in a feed that gives you seconds to earn attention. The creative problem was threading franchise recognition through the constraints of mobile-native paid social. Storyboard-first, format-last — the concept had to work before the timeline opened.
IP that needs
a new audience.
30 minutes. No pitch deck. We'll talk platforms, formats, and what's actually working in your market.